Mistakes Business Owners Make With Facebook Fan Pages
Do you want to use your Fan page to get more exposure, more visibility, and more customers? If so, make sure to avoid the 4 common mistakes listed below.
1. Not Creating a Custom Welcome Page.
Creating a Custom Welcome Page is an excellent way to increase your fans. Statistics show that it will help you turn 72% of your visitors into fans. You can create a Custom Welcome Page by using the Facebook Application, Static HTML: iframe tabs. This application allows you to create a Welcome Page for non-fans and a different one for fans. But, please note that you will need to have some knowledge of HTML code in order to use it.
If you are not familiar with HTML code, then you can visit Pagemodo.com. With Pagemodo, no coding is required. No design or graphics skills are required. They have free ready-made templates for you to use to create your Custom Welcome Page.
2. Not Creating a Fan Page Username.
Once your Fan Page has 25 fans, you'll be able to create a username for your page. So, instead of having a long ugly URL, you'll have a shorter one like Facebook.com/________. This is a great way to brand yourself and to make it easier to share your link with others and easier for fans to locate your page.
Once you have 25 fans, in order to create your username simply visit: Facebook.com/username.
3. Not Using your Business Name as your Fan Page Name.
When naming your Fan page, I recommend that you use your Business Name. Your Fan page is your business page, and it will contain more information on your business, products, and services. However, that's not the reason for using your Business Name.
The most important reason for using your Business Name is that at the very top of your personal profile, it shows where you work, and if you'll notice, it is a clickable link. So, people can click and go directly to your Fan page.
For example, if you work at ABC Company, and that's the name of your Fan page, then ABC Company will be listed at the very top of your personal profile. It will be the 1st thing that people see when they come to your profile. Since it's a clickable link, they'll be able to click & go directly to your Fan page. That's a great way to get more fans for your page, more exposure, more visibility.
Note: To get ABC Company to show up at the top of your personal profile, click on the Info tab, then click on Education and Work. When typing in the name of your business, Facebook should automatically offer to populate that field with your Fan page name.
4. Not Inviting your "Target Market"
to become a Fan of your Page. A big mistake that many marketers make is that they set up social media accounts and only connect with their family and personal friends. Then they wonder why they're not getting more clients or sales. Instead, I recommend that you connect with people who are in your target market - potential clients (people who are interested in your products and services).
For example, if you teach yoga, connect with people who love yoga. If you are a weight loss coach, connect with people who want to lose weight. If you are real estate broker, connect with people who are interested in buying or selling a home in your area.
There are over 600 million people on Facebook, so your target market is definitely using Facebook. The benefit of connecting with your Target Market is that everytime you post something to your social media profiles, your posts are now going out to people who are interested in your products and services. Your posts are going out to POTENTIAL CLIENTS. This will significantly increase the traffic to your website, increase your clients, and increase your sales!
If You Want to Increase Fans on Your Facebook Fan Page then Watch a Free Presentation at: http://doubleyourlike.net/
1. Not Creating a Custom Welcome Page.
Creating a Custom Welcome Page is an excellent way to increase your fans. Statistics show that it will help you turn 72% of your visitors into fans. You can create a Custom Welcome Page by using the Facebook Application, Static HTML: iframe tabs. This application allows you to create a Welcome Page for non-fans and a different one for fans. But, please note that you will need to have some knowledge of HTML code in order to use it.
If you are not familiar with HTML code, then you can visit Pagemodo.com. With Pagemodo, no coding is required. No design or graphics skills are required. They have free ready-made templates for you to use to create your Custom Welcome Page.
2. Not Creating a Fan Page Username.
Once your Fan Page has 25 fans, you'll be able to create a username for your page. So, instead of having a long ugly URL, you'll have a shorter one like Facebook.com/________. This is a great way to brand yourself and to make it easier to share your link with others and easier for fans to locate your page.
Once you have 25 fans, in order to create your username simply visit: Facebook.com/username.
3. Not Using your Business Name as your Fan Page Name.
When naming your Fan page, I recommend that you use your Business Name. Your Fan page is your business page, and it will contain more information on your business, products, and services. However, that's not the reason for using your Business Name.
The most important reason for using your Business Name is that at the very top of your personal profile, it shows where you work, and if you'll notice, it is a clickable link. So, people can click and go directly to your Fan page.
For example, if you work at ABC Company, and that's the name of your Fan page, then ABC Company will be listed at the very top of your personal profile. It will be the 1st thing that people see when they come to your profile. Since it's a clickable link, they'll be able to click & go directly to your Fan page. That's a great way to get more fans for your page, more exposure, more visibility.
Note: To get ABC Company to show up at the top of your personal profile, click on the Info tab, then click on Education and Work. When typing in the name of your business, Facebook should automatically offer to populate that field with your Fan page name.
4. Not Inviting your "Target Market"
to become a Fan of your Page. A big mistake that many marketers make is that they set up social media accounts and only connect with their family and personal friends. Then they wonder why they're not getting more clients or sales. Instead, I recommend that you connect with people who are in your target market - potential clients (people who are interested in your products and services).
For example, if you teach yoga, connect with people who love yoga. If you are a weight loss coach, connect with people who want to lose weight. If you are real estate broker, connect with people who are interested in buying or selling a home in your area.
There are over 600 million people on Facebook, so your target market is definitely using Facebook. The benefit of connecting with your Target Market is that everytime you post something to your social media profiles, your posts are now going out to people who are interested in your products and services. Your posts are going out to POTENTIAL CLIENTS. This will significantly increase the traffic to your website, increase your clients, and increase your sales!
If You Want to Increase Fans on Your Facebook Fan Page then Watch a Free Presentation at: http://doubleyourlike.net/
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