Set a Posting Schedule that Encourages Shares and Pageviews

This guest post is by Lindsey Dahlberg of Bloggingtips.com.
We’ve all heard the saying, “great content gets shared.” But what happens if yours isn’t getting shared? Does that mean you don’t have great content?
Not necessarily. It could mean you have top-notch content, but you’re not posting it at the most opportunistic times of day.
Maybe you aren’t interested in social shares but would like to know why your killer content isn’t generating lots of pageviews.
Perhaps you’re suffering from the same malady: your content isn’t getting viewed because you aren’t posting on the best days of the week.
According to Shareaholic, the day and time you post your content will determine how many social shares and page views it receives. The following information was taken from data received in 2011 (social shares apply to Facebook and Twitter).

Social shares

If your top priority is social shares, you’ll want to know the best day and best time to post your content. Here is a breakdown of both those stats.

Best days

According to research, content posted on Thursdays gets more shares than any other day—10% more in fact. From there, sharing days decrease in popularity as follows: Wednesday, Friday, Monday, Sunday, and Tuesday.
We can take two things from this information. First, people are using Facebook and Twitter at work. Second (and more relevant to you!), posts made later in the week do better than posts made earlier in the week.

Best times

Now that you have determined which days you should be posting, you’ll want to know which hours are best.
According to Sharaholic, 27% of all social shares occur between 8am and 12pm EST. There is a definite surge of activity between 9am and 10am. After that, social shares are on the decline for the majority of the day. There are two other small peaks of activity around 2pm and 9pm.
Apparently, we like to take in our information with the morning news, get an update after lunch, and check in before bed.
One popular blogger shares his posting schedule. He posts at 4:30am. That way, his content is ready for his US audience while his UK audience is still awake and active.

Pageviews

If you are interested in driving traffic to your blog, and you’re not too particular about social shares, your posting schedule will be completely different.

Best days

The four best pageview-related posting days are the same as the social share posting days. However, the winners are in a different ranking. Of the top 100 pageview days in 2011, 43% landed on a Monday. Tuesdays received 28%, Wednesdays 24%, and Thursdays finished the list with 5%.
Note Saturday and Sunday didn’t make the cut.

Best times

Most pageviews take place between 7am and 1pm EST, Monday through Friday, with the majority occurring between 9am and 10am. From there, views decrease significantly.

What this means for you

There are several takeaways we can gather from these statistics.
First, you need to determine how you want your audience to find your content. Do you want them to click from Twitter? Do you want them to subscribe via email? The answer to these questions will determine how you implement a response to these statistics.
Second, these statistics should act as a guideline only. They provide a nice place to begin your testing. However, you’ll want to check your own numbers and adjust from there.
These statistics don’t apply to everyone and they aren’t carved in stone. Pageviews and shares can vary from topic to topic, time zone to time zone, and country to country.
Third, you should determine which time zones read your content and when. Some businesses focus on the US east coast, since the majority of the country resides there. However, other companies draw a large band of followers from the west coast or Europe. Use your site’s analytics to determine where your target audience lives.
Lastly, be ready. Have your content up before the peak viewing time occurs. Also, it wouldn’t hurt to let viewers know it’s coming. A simple social media post along the lines of, “check the blog tomorrow at noon for a hot new post—you won’t want to miss it!” couldn’t hurt.
If you have been churning out stellar content and not receiving the traffic or social shares you’d like, try making a few changes to the times at which you post your content.
Lindsey Dahlberg is a blogger at http://bloggingtips.com and http://ppc.org/.

Turning Your Blog into an Online Store

This article is from http://www.famousbloggers.net/turning-blog-online-store.html

Blogging is a great way to share your ideas, knowledge and experiences for the world to see. It’s a fantastic way to build a personality around a brand or product as well. But part of creating a brand is having a marketable product. Whether that product is something you have created yourself or something you review on your site, using software like Amazon’s ecommerce platform makes it easier than ever.
If you’re looking to sell your products, whether they’re materials reflecting your brand, your book, handmade goods, etc., here’s a breakdown of what you need to make your online store successful.

Necessary Features

1. Search Box: It’s important to make it as easy as possible for customers to find what they’re looking for on your site. A search box allows them to quickly refine results.
2. Featured Products: You can attract visitors’ attention to specific products by featuring photos and information about them on your home page.
3. Tip: You can push multiple products by showcasing them in a slide show, so customers don’t have to click through each one.
4. Related Products: Up-sell by showing customers what others bought with the products they’re interested in.
5. Product Photos and Zoom: Online shopping is a different experience than going to a physical store, because the only way to judge a product’s quality is to look at it. It’s crucial to display quality photos that viewers can zoom in on to see details of your products.
6. Customer Login: To make it easier for return-customers to check out, allow them to create usernames and passwords so they don’t have to enter their information every time.
7. Privacy and Return Policies: Customers will gain peace of mind about the reliability of buying from your store if they can read your policy of protecting their personal and financial privacy. Also, if you offer a return policy for your products, they are more likely to buy in times of indecisiveness.
8. Payment System: Obviously you need a gateway to receive payment, so it’s important to show icons of accepted means of payment, and a clear checkout section (like a shopping cart). You should also send a confirmation/receipt to the customer’s email.
9. Social Media Links: You’ll get more traffic on your site if you have a presence in social media, so show customers where you can be found and encourage them to “Like” your page.

Customer Perspective

It might help you to look at your store through the eyes of the customer, and focus on the things they want in a shopping experience. These are some things that online shoppers like to see.

This article is from http://www.famousbloggers.net/turning-blog-online-store.html

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Facebook Fan page

Facebook has lunched Course about how to use your fan page effectively, throw explaining the new page features and marketing tools, it is really very useful for Facebook marketers.

Especially that is given by Facebook employees, click on Learn Facebook page

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Facebook|Fan page marketing tools

                                        

As the largest social network, Facebook opens a lot of marketing opportunities for marketers to expand their brands but not all marketers are extracting those opportunities.

Can you imagine that the huge growing numbers of your target audience are spending more than 700 Billion minutes a month on Facebook?

·  With over 500 million users, Facebook is now used by 1 in every 13 people on earth.

·    48% of 18-34 year old check Facebook when they wake up &28% doing so before even getting out of bed.

Almost 72% of all US internet users are on now Facebook that is why companies use Facebook and its fan pages as a Marketing tool.  

Fan Page Marketing tools

1.     Build your Audience

It is tool that enables you to send invitation to your E- mail Contact, as Page admin you can invite your e mail contacts throw clicking on invite Email Contacts in the drop menu of Building your Audience from your personal profile

2.     Highlight posts

As a Page admin you can choose to display any post made by your Page or even by others as ‘double wide’ which will make the post to spread across the Timeline. You can do this Hovering over a post and clicking the star icon to highlight.

3.     Pin posts

Any post made by your Page can be pinned at the top of the wall for up to 7 days by clicking on the pencil mark beside the post. It’s better to keep rotating posts which are pinned to keep your page always fresh .

4.     Interest Lists

This list in made for Facebook users to add to it pages which they like and they can also group pages of interest under one topic you can always encourage your fans and visitors to add your page to an interest List; help them define the topic of the interest list, for example my Page would be best added to a list called Facebook Tips, or Facebook Marketing, or Social Media Marketing.

5.      Page polls

Polls offers and quick easy way for marketers to extract research information from their target Audience, results are shown in page Insights and breakdown into gender age and more.

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Facebook|Fan Page Insights

After the appearance of Facebook timeline a lot of people were not satisfied with the new time line especially for fan pages, as most of the fan page are business page which are used as a marketing tool, but what most people doesn’t know that the new time line have added a tool which is essential for every marketer, as it gives you a clue for understanding your fans in a better way.

This new tool called page Insight’s 

Facebook page Insights

You can notice it when you go to your admin panel as a graph

You can hover on certain parts to see:

1.    Number of fans who have reached the page in a certain interval of time.

2.    Number of fans who is talking about it and the frequency of updating your page post.

T                                              

Also Some Facebook page owners can now view certain post metrics directly from their Timeline under each post , including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion or unpaid promotion.

This gives page owners an at-a-glance understanding of how many fans they are reaching. Or, more likely, make them realize how many they aren’t reaching. As users share more and connect with more Open Graph applications, there are more stories competing for placement in News Feed. Increasingly, page owners will have to support their content efforts on Facebook with paid media.

Clicks see all to get more details.

Beneath that, you can see your page’s engagement.

The Purple bubbles represent the times when your page post have been updated. This can help you see how your engagement changes based on post frequency.

Page Posts Details

You can find under the graph, details about each post on your Facebook page including the post’s reach, engaged users, users talking about that post, and virality.

Virality is the number of people who have created a story from your post as a percentage of the total number of people who have seen it.

You can use the drop down Menu to choose from for All Post Types to select specific posts types.

Demographics and Location for Likes, Reach, and Talking About This

You can choose what type of demographic information that you want to know about (likes, Reach and talking about it) which is a great tool to see the demographics of users who have been engaged with your page.

You can easily compare between different engagements techniques to see which one has better impact on your fans, you can also use it to analyze what are the best time to post to get higher engagement parentage.

You can also specify a certain Range of time to measure the percentage of demographic engagement by clicking on the time range drop menu and selecting the date range you want to see. 

Exporting Data 

At the right side of the page you will find the export data tab which allows you to export you data in PDF form. This can help you do a report about your Facebook campaigns.

Where Your Likes Came From

At the bottom of the Likes section is a graph on where your page’s likes have come from as well as the latest number of unlikes.

This can help you see whether like boxes and buttons on your website are working well, also it can help you see any boosts in likes within the last 90 days. Linking a spike in unlikes to a particular post can also help you learn if your posts are actually disengaging your audience.

All this tools have been added with the time line because In the few past months Facebook researches said that pages reach only 16 percent of their fans each week on average.

 By showing reach percentages on Timeline rather than requiring page owners to visit the insights dashboard to see them, the social network can subtly encourage page owners to consider spending money on Sponsored Stories or Reach Generator, which is a premium offering that guarantees that a page reaches at least 75 percent of fan.

In my opinion The Insights tool is the best modification that came with time line new features .