Facebook Fan page

Facebook has lunched Course about how to use your fan page effectively, throw explaining the new page features and marketing tools, it is really very useful for Facebook marketers.

Especially that is given by Facebook employees, click on Learn Facebook page

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Facebook|Fan page marketing tools

                                        

As the largest social network, Facebook opens a lot of marketing opportunities for marketers to expand their brands but not all marketers are extracting those opportunities.

Can you imagine that the huge growing numbers of your target audience are spending more than 700 Billion minutes a month on Facebook?

·  With over 500 million users, Facebook is now used by 1 in every 13 people on earth.

·    48% of 18-34 year old check Facebook when they wake up &28% doing so before even getting out of bed.

Almost 72% of all US internet users are on now Facebook that is why companies use Facebook and its fan pages as a Marketing tool.  

Fan Page Marketing tools

1.     Build your Audience

It is tool that enables you to send invitation to your E- mail Contact, as Page admin you can invite your e mail contacts throw clicking on invite Email Contacts in the drop menu of Building your Audience from your personal profile

2.     Highlight posts

As a Page admin you can choose to display any post made by your Page or even by others as ‘double wide’ which will make the post to spread across the Timeline. You can do this Hovering over a post and clicking the star icon to highlight.

3.     Pin posts

Any post made by your Page can be pinned at the top of the wall for up to 7 days by clicking on the pencil mark beside the post. It’s better to keep rotating posts which are pinned to keep your page always fresh .

4.     Interest Lists

This list in made for Facebook users to add to it pages which they like and they can also group pages of interest under one topic you can always encourage your fans and visitors to add your page to an interest List; help them define the topic of the interest list, for example my Page would be best added to a list called Facebook Tips, or Facebook Marketing, or Social Media Marketing.

5.      Page polls

Polls offers and quick easy way for marketers to extract research information from their target Audience, results are shown in page Insights and breakdown into gender age and more.

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Facebook|Fan Page Insights

After the appearance of Facebook timeline a lot of people were not satisfied with the new time line especially for fan pages, as most of the fan page are business page which are used as a marketing tool, but what most people doesn’t know that the new time line have added a tool which is essential for every marketer, as it gives you a clue for understanding your fans in a better way.

This new tool called page Insight’s 

Facebook page Insights

You can notice it when you go to your admin panel as a graph

You can hover on certain parts to see:

1.    Number of fans who have reached the page in a certain interval of time.

2.    Number of fans who is talking about it and the frequency of updating your page post.

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Also Some Facebook page owners can now view certain post metrics directly from their Timeline under each post , including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion or unpaid promotion.

This gives page owners an at-a-glance understanding of how many fans they are reaching. Or, more likely, make them realize how many they aren’t reaching. As users share more and connect with more Open Graph applications, there are more stories competing for placement in News Feed. Increasingly, page owners will have to support their content efforts on Facebook with paid media.

Clicks see all to get more details.

Beneath that, you can see your page’s engagement.

The Purple bubbles represent the times when your page post have been updated. This can help you see how your engagement changes based on post frequency.

Page Posts Details

You can find under the graph, details about each post on your Facebook page including the post’s reach, engaged users, users talking about that post, and virality.

Virality is the number of people who have created a story from your post as a percentage of the total number of people who have seen it.

You can use the drop down Menu to choose from for All Post Types to select specific posts types.

Demographics and Location for Likes, Reach, and Talking About This

You can choose what type of demographic information that you want to know about (likes, Reach and talking about it) which is a great tool to see the demographics of users who have been engaged with your page.

You can easily compare between different engagements techniques to see which one has better impact on your fans, you can also use it to analyze what are the best time to post to get higher engagement parentage.

You can also specify a certain Range of time to measure the percentage of demographic engagement by clicking on the time range drop menu and selecting the date range you want to see. 

Exporting Data 

At the right side of the page you will find the export data tab which allows you to export you data in PDF form. This can help you do a report about your Facebook campaigns.

Where Your Likes Came From

At the bottom of the Likes section is a graph on where your page’s likes have come from as well as the latest number of unlikes.

This can help you see whether like boxes and buttons on your website are working well, also it can help you see any boosts in likes within the last 90 days. Linking a spike in unlikes to a particular post can also help you learn if your posts are actually disengaging your audience.

All this tools have been added with the time line because In the few past months Facebook researches said that pages reach only 16 percent of their fans each week on average.

 By showing reach percentages on Timeline rather than requiring page owners to visit the insights dashboard to see them, the social network can subtly encourage page owners to consider spending money on Sponsored Stories or Reach Generator, which is a premium offering that guarantees that a page reaches at least 75 percent of fan.

In my opinion The Insights tool is the best modification that came with time line new features .

Silent Tagging| on Facebook

Recently had been asked by friend about the term fan ladder and what does it refer to in the Facebook world.

Some of fan page owners have heard about it and some did not hear about it at all,

For those who aren’t familiar with this silent tagging or fan ladder idea, simply it is a way of quick increasing the number of likes that your fan page has. The idea is based on trading “likes” with other fan page owners.

What is silent tagging page??

A silent tagging page is a page which is specialized in doing silent tagging parties or let’s says silent tagging session.

Silent tagging or fan ladder starts by either an invitation from business page or an invitation from Silent tagging page.

Usually it starts by the tagging page posting to announce the start of a silent tagging session.





And then comes your role to join in the fun of silent tagging, all you have to do is to tag your fan page by typing the @then the name of your page. Once you have done this you start going throw the list of tags for fan pages of others , from the top of the list, hover your mouse over the name and a box comes up then you click on like. You don’t even have to leave the page just work yourself down the list and like all pages. After you “liked” the other fan pages , you need to then “like” the comment so you get credit, you should  like other pages from your personal profile not from the fan page.

By doing this, your likes numbers will score 50 likes in this time!!!

Positives:

·         Good for new page that needs 25 likes to gain Facebook URL.

·         Pages that need to increases the number of potential customers.

·         Facebook networking with other business page in same field.

Negatives:

·         A lot of people participate in the silent tagging without reading the rules carefully so they end up not gaining any likes.

·         Gaining a lot of fans may not result in new customers or actual referrals as there is no certain criterion for the target customers.

·          It brings a lot of empty likes, people who are not actually interests in your page and may unlike your page soon.

·         It also results in liking a lot of page who may not like you page back.

One more thing to add Facebook actually is not happy with the silent tagging tool, as it causes a lot of spamming comments, worst case scenario they could consider your site is spamming and shut you down. so it is better not to go crazy about it use it one a week .

Example of silent tagging pages (Quiet Tagging Party-Silent Tagging-Like Ladder)

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