As the largest social network, Facebook opens a lot of marketing opportunities for marketers to expand their brands but not all marketers are extracting those opportunities.
Can you imagine that the huge growing numbers of your target audience are spending more than 700 Billion minutes a month on Facebook?
· With over 500 million users, Facebook is now used by 1 in every 13 people on earth.
· 48% of 18-34 year old check Facebook when they wake up &28% doing so before even getting out of bed.
Almost 72% of all US internet users are on now Facebook that is why companies use Facebook and its fan pages as a Marketing tool.
Fan Page Marketing tools
1. Build your Audience
It is tool that enables you to send invitation to your E- mail Contact, as Page admin you can invite your e mail contacts throw clicking on invite Email Contacts in the drop menu of Building your Audience from your personal profile
2. Highlight posts
As a Page admin you can choose to display any post made by your Page or even by others as ‘double wide’ which will make the post to spread across the Timeline. You can do this Hovering over a post and clicking the star icon to highlight.
3. Pin posts
Any post made by your Page can be pinned at the top of the wall for up to 7 days by clicking on the pencil mark beside the post. It’s better to keep rotating posts which are pinned to keep your page always fresh .
4. Interest Lists
This list in made for Facebook users to add to it pages which they like and they can also group pages of interest under one topic you can always encourage your fans and visitors to add your page to an interest List; help them define the topic of the interest list, for example my Page would be best added to a list called Facebook Tips, or Facebook Marketing, or Social Media Marketing.
5. Page polls
Polls offers and quick easy way for marketers to extract research information from their target Audience, results are shown in page Insights and breakdown into gender age and more.
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